Marketing Essentials

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market a company, effective advertising and the four P’s of marketing products.

WHO CAN JOIN?
Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.

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Mobirise Website Builder

COURSE INTRODUCTION

In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.

The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace. On successful completion of the course, you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd. 

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The Benefits:

The flexibility and value of a self-study course designed to enable you to work at your own pace

The opportunity to gain the widely recognized Pitman Training Certificate

COURSE CONTENT

  • Lesson One: Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles.
  • Lesson Two: How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology.
  • Lesson Three: The AIDA formula for effective advertising; the use of color, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising
  • Lesson Four: The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector.
COURSE FEE

18000 PKR

Actual Fee

14000 PKR

Final Offer Fee

PRE-REQUISITES

There are no formal prerequisites required but familiarity with Microsoft Word and the internet would be preferable prior to starting this course.

CAREER PATH

With this certificate on your CV you can work towards roles such as Marketing Assistant, Social Media Manager, Marketing Manager, Events Manager or even be able to start thinking about marketing your own entrepreneurial venture!

COURSE DURATION:
1 MONTH

(Actual course duration will vary from individual to individual, based on prior skills and application).

CPD POINTS: 10

(Awarded CPD points upon successful completion).

International Center of Excellence

Call us at  0331 98 786 11, 042 - 3511 4271
Minhaj University Lahore, Main Campus, Madar-e-Millat Road,
Near Hamdard Chowk, Township, Lahore, Pakistan.

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